Answer both questions.

2.5 points QUESTION 18 1. Q'Barr frames the process of advertising research in three stages qualitative, quantitative and audience measurement focus groups, surveys and panels sampling, surveying and interpretation before, during and after the production of an advertisement only focus groups and surveys 2.5 points QUESTION 19 1. The Smokey Bear campaign, the first one ever organized by the Ad Council, has been remarkably successful because it appeals to patriotic sentiment portrays a beloved character combines authority and guilt is supported by the federal government has subliminal sex messages 2.5 points