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Remaining Time: 1 hou, 20 minutes, 48 seconds Question Completion Status: QUESTION & method of branding "A brand owns a simple, focused position in the prospect's mind reflects the O A. cognitive OB. emotional O C. viral OD. mind-share O E. cultural QUESTION 9 Even as O'Barr refers to it as an approach to branding, viral branding relies heavily on word-of-mouth. This is a potentially major flaw, as O A the public seems to be getting tired of it OB. it is difficult to control word-of-mouth as a social process C.online video distribution is very costly D. any advertiser may make any message go viral at will O E. None of the above QUESTION 10 The communication campaign that the US Department of State developed post-9/11 attacks, targeting Muslim countries. O A was unable to counter beliefs and harsh realities OB. did not address shared values C. was led by traditional bureaucrats D.demonized Bin Laden and Al Qaeda O E significantly helped brand America QUESTION 11 When choosing target segments, marketers should evaluate Click Save and Submit to save and subunit. Click Save All Answers to save all amster