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QUESTION 17 The aim of is identifying clusters of customers that are more homogeneous, in terms of customer characteristics, than the total market. O A. positioning OB. branding OC. targeting OD. segmentation O E. homogenization QUESTION 18 ded products to sales, brand's role in consumer decision-making within the product At Interbrand, they assess based on the contribution of bra category, and strength of the brand relative to competitors. O A. brand positioning OB.competitive strength C. brand value D. perceptual positioning O E. brand equity