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CASE STUDY

Case Study. Explain answers comprehensively vitaminwater 1. BABAS: Each year Coca-cola adds new drinks to its product portfolio. While some of these new beverages are close relatives of the original Coca-Cola Classic, others, such as Vitaminwater, constitute entirely new categories of soft drink. What challenges do new products such as Vitaminwater face during the introduction phase of the product life cycle? What specific strategies should Coca-cola use for Vitaminwater