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ASSIGNMENT QUESTIONS: IBM's Transformational Change: In the early 1990s, IBM was facing significant challenges, including financial losses and a rigid corporate culture, IBM's then-CEO, Lou Gerstner, initiated a massive transformation by decentralizing the organization, focusing on customer needs, and embracing a more flexible and collaborative culture. IBM successfully turned around, becoming a more customer-focused and innovative company. Transformation is often cited as a classic example of successful organizational change. What are some general principles and practices that organizations, including IBM, often employ for effective change management: name at least 9 principles and explain how each principle played a role in the success of change.