Answered step by step
Verified Expert Solution
Link Copied!

Question

00
1 Approved Answer

answer is 1459. please show the steps to get it. A local dental practice has been approached by Groupon to run a teeth-whitening promotion. The

answer is 1459. please show the steps to get it. image text in transcribed
A local dental practice has been approached by Groupon to run a teeth-whitening promotion. The practice consists of a husband and wife team, both dentists. Before committing to the Groupon campaign, they are curious to better understand the value of a new customer. Also, they are unsure how much they should spend to attract new customers and have never tried to calculate the retention rate for the practice. Before moving ahead with a Groupon campaign, they decide to hire a GSU marketing student for a summer internship to look into some of these questions. You assemble the following data, based on an analysis of patient records, treatments, billing and accounting data. Annual margin dollars from a typical customer: $ 742 Customer retention rate: 76% Promotional/communication costs/yr $ 25 Discount rate: 11 % Customer acquisition cost $ 98 Calculate the expected CLV for a new customer. Answer: x (1.459)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions