ANSWER ONLY QUESTION 6

In terms of Cotton Incorporated's five green consumer segements for apparel, their purchase motovations, and their demographics, describe a target market for Patagonia.

Concerns about the environment continue to grow. We're switching all our nylon to something called Consumers are becoming more educated about environ- Nylon 6 , which can be recycled inffinitely. We're recy. mental friendliness with over one-third of consumers cling cotton; we're recycling wool. We send polyester believing that it is important for companies to be environ- back to Japan, where it gets melted down into its orig. mentally conscious. Not surprisingly, green household inal pobmer, Of course, the best thing to do is make products had the highest adoption rate of all consumer goods categories in six out of the eight countries that were included in a recent survey. While automobiles often garner the lion's share of Patagonia's 2011 fall collection continued the theme media attention regarding the environment, consumers of emvironmental responsibility. The fabrics used are also voice concerns about the impact of the products are Bluesign approved. Bluesign is an independent auditor that they eat and wear. According to one expert: are Bluesign approved. Bluesign is an independent auditor consumers believe that clothing made from 100 percent In addition, all styles currently being released are clothing materials. However, consumens abso consider their in this program, consumers are encouraged to reduce awareness of a brand's corporate actions, values, recycling clothing consumption, repair worn clothing when pos and packaging efforts, sustainability, and supply chain sible, reuse cloching by donating it to at decisions when making decisions about environmentally worn clothing when beyond repair. decisions when friendly apparel. Patagonias desegns are popular among everyduy con- Patagonia is an apparel company that shares the sumens and celctritic Brid Pitt has been seen sporting environmentally conscious values of many consumers. Parteonia clothing. Which may have had something to do Since 1985, Patagonia has donated at least one percent with him beirgnamed one of Hollywoods "Greenest Stars" of annual sales to environmental chartities. Patagonia's In 2010. Cotton Incorpotated conducted a Consumer other companies to follow its lead. Patagonia is con- environmental friendliness in the apparel industry, tinuously looking for new ways to be more environment. They seemented consumers into five groups based on tally friendly, According to Patagonia's founder. Yvon their attitudes and behavions regarding environmentally Chouinard: Attitudes and Behaviors of Green Apparel Consumers Which of these lifestyle segments is the most. litely consumer seements for apparel, their purchase motivations, and their demographics, describe a target market for Putagonia. TABLE C. Demogrophics of creon consumes Concerns about the environment continue to grow. We're switching all our nylon to something called Consumers are becoming more educated about environ- Nylon 6 , which can be recycled inffinitely. We're recy. mental friendliness with over one-third of consumers cling cotton; we're recycling wool. We send polyester believing that it is important for companies to be environ- back to Japan, where it gets melted down into its orig. mentally conscious. Not surprisingly, green household inal pobmer, Of course, the best thing to do is make products had the highest adoption rate of all consumer goods categories in six out of the eight countries that were included in a recent survey. While automobiles often garner the lion's share of Patagonia's 2011 fall collection continued the theme media attention regarding the environment, consumers of emvironmental responsibility. The fabrics used are also voice concerns about the impact of the products are Bluesign approved. Bluesign is an independent auditor that they eat and wear. According to one expert: are Bluesign approved. Bluesign is an independent auditor consumers believe that clothing made from 100 percent In addition, all styles currently being released are clothing materials. However, consumens abso consider their in this program, consumers are encouraged to reduce awareness of a brand's corporate actions, values, recycling clothing consumption, repair worn clothing when pos and packaging efforts, sustainability, and supply chain sible, reuse cloching by donating it to at decisions when making decisions about environmentally worn clothing when beyond repair. decisions when friendly apparel. Patagonias desegns are popular among everyduy con- Patagonia is an apparel company that shares the sumens and celctritic Brid Pitt has been seen sporting environmentally conscious values of many consumers. Parteonia clothing. Which may have had something to do Since 1985, Patagonia has donated at least one percent with him beirgnamed one of Hollywoods "Greenest Stars" of annual sales to environmental chartities. Patagonia's In 2010. Cotton Incorpotated conducted a Consumer other companies to follow its lead. Patagonia is con- environmental friendliness in the apparel industry, tinuously looking for new ways to be more environment. They seemented consumers into five groups based on tally friendly, According to Patagonia's founder. Yvon their attitudes and behavions regarding environmentally Chouinard: Attitudes and Behaviors of Green Apparel Consumers Which of these lifestyle segments is the most. litely consumer seements for apparel, their purchase motivations, and their demographics, describe a target market for Putagonia. TABLE C. Demogrophics of creon consumes