ANSWER (ORIGINAL) OTHER THAN WHATS ALREADY ON COURSE HERO

Case Study #1: Bus Uncle Chatbot - Creating a Successful Digital Business (A)

At the end of the case, students will be able to combine digital design thinking, project planning and project methodology.

Description

Link for students to purchase case from Harvard Business Publishing: https://hbsp.harvard.edu/import/894674

(Cost USD 4.25)

Case Questions:

1. Why is it that the majority of chatbots fail to deliver the expected business outcomes?
2. What was unique about the Bus Uncle chatbot? What led to the popularity of the Bus Uncle chatbot?
3. What framework did Abhilash follow to develop and enhance the Bus Uncle chatbot?
4. What additional advice or recommendations would you offer to Abhilash?