Answer please

This is a subjective question, hence you have to write your answer in the Text-Fieid given below. Note: Please answer this question only by typing your answers in the typing space available for this Read the below case study and answer the given questions (20 marks) The president of Simplex Mills sat at his desk in the hushed atmosphere, so typical of business offices, after thinking about Rehman, the manager in-charge of purchasing, and his ability to work with George, the pro marketing and sales manager in the firm. When the purchasing department was established two years ago, both George and Vipulabh agreed with the place a specialist in charge. George was of the view that this would free his supervisors from detailed orde the flow of materials into the firm was important enough to warrant a specialised management assignment. began operating it has been precisely these two managers who have had a number of confrontations wit occasionally with one another, in regard to the way the purchasing function in being carried out. From George's point of view, instead of simplifying his job as production manager by taking care of p department has developed a formal set of procedures that has resulted in as much time commitment on his placing his orders directly with vendors. Further, he is specially irritated by the fact that his need for particule constantly being questioned by the purchasing department. When the department was established, Ged manager was there to serve his needs, not to question them. . As Vipulabh sees it, the purchasing function is an integral part of marketing function, and the two therefore need to unified process. Purchasing function cannot be separated from a firm's overall marketing strategy. However, Rehman the purchasing function without regard for this obvious relationship between his responsibilities and those of Vipulat marketing strategy impossible. In his previous position, Rehman had worked in the purchasing department of a firm considerably larger than Simple was interviewed by all the top managers, including George and Vipulabh, but it was the president himself who negotia offer. As Rehman sees it, he was hired as a professional to do a professional job. Both George and Vipulabh have beer goal by presuming that he is somehow subordinate to them, which he believes is not the case. The people in the pro use the purchasing function most, have complained about the detail that he requires on their requisitions. But he ha materials are now being purchased much more economically than they were under the former decentralised syst interests more difficult to understand, since he sees no particular relationship between his responsibilities for eff Vipulabh's responsibilities to market the firm's products The president has been aware of the continuing conflict among three managers for some time, but on the theory that a I stimulating, he has felt that it was nothing to be unduly concerned about. But now that much of his time is being taken considers to be petty bickering, the time has come to take some positive action