Answer questions $1$ & $2.$

WINTER TOURISM ATTRACTIONS IN CHINA

There are currently approximately $100$ ski resorts of different types in

China with most of these located in the north of the country, in regions

including Heilongjiang, Jilin and Xinjiang. There are also some in the south,

for example, in Sichuan and Yunnan. Indoor Skiing can also be found in

large cities such as at the indoor ski park in Shenzhen.

Winter tourism has become increasingly popular in China and it was

expected that by $2005,7$ million participants would get involved in it

while revenue would increase to US $$241$ million. The market is forecast

to expand rapidly aided by increased investment, active support from

governments at various levels, promotion campaigns such as that car$-$

ried out by Heilongjiang province in Beijing. The management of winter

tourism has been improved by regulations such as the first Chinese skiing

ground quality standards issued by the Heilongjiang government in $2002.$

The WTTC $(2006)$ considered that regional collaboration and cooperation

in winter tourism should strengthen and that diversity was likely and

would extend to snow$-,$ water$-$ and grass$-$skiing and ice sculpture.

Source: China, China Hong Kong SAR and China Macau SAR: The impact of travel

and tourism on jobs and the economy, London: World Travel and Tourism Council

$(2006).$

Case study questions

$1.$ Using the SWOT analysis technique and other available data, what are the prospects for winter tourism in China?

$2.$ How can the Beijing Summer Olympics of $2008$ be used to boost winter tourism in China?