Answer the 3 questions below. Provide the reasoning behind your answer AND comment on another student's post (provide constructive feedback). Think of a company from which you buy a product or service (any company, online/store front). Specify when and where you share data with that company.

1. Think of a company from which you buy a product or service (any company, online/store front). Specify when and where you share data with that company.
2. Do you believe the company does a good job collecting data from these encounters? Why? (Respond in at least 3 sentences)
3. Now, think of another company from which you have purchased a product and been disappointed. Identify the CRM process that may be at fault. Specify how that process could be improved. (Respond in at least 3 sentences)

Pick at least one topic from the following list to discuss, and provide insightful comments on your fellow students posts to participate in the discussion. When you post your discussion, make sure you write down which topic that you are discussing. Thanks!

1. The weighted average cost of capital (WACC) is calculated as the weighted average of cost of component capital, including debt, preferred stock and common equity. In general, debt is less expensive than equity because it is less risky to the investors. Some managers may intend to increase the usage of debt, therefore increase the weight on debt (W_d). Do you think by increasing the weight on debt (W_d) will reduce the WACC infinitely? What are the benefits and costs of using a lot of debt?

2. Do you think it is necessary for a firm to adjust its overall WACC according to the risk of each individual project? Why? If a firm insists that it will use only one WACC to evaluate all its projects, what would be the consequence in the long term?
3. Compare the commonly used capital budgeting methods: NPV, IRR and MIRR.
4. Explain why NPV profiles of different projects can cross over? What kind of projects tend to have steeper and flatter NPV profile? What is the implication of the slope of NPV profile?