Answer the discussion questions from the Strategic Brand Management book by Keller and Swaminathan Chapter $14$

$1.$ Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?

$2.$ Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity?

$3.$ Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?

$4.$ Try to think of additional examples of brands that adopted either a back$-$to$-$basics or a reinvention revitalization strategy. How well did the strategies work?

$5.$ Choose a brand that has recently experienced a marketing crisis. How would you evaluate the marketers$$ response? What did they do well? What did they not do well? How did the company utilize social media to control the crisis incident? Which of the recovery approaches used by the company worked well, particularly in social media?