Answer the discussion questions from the Stratrgic Brand Management student's book by Keller and Swaminathan: Chapter $13$

$1.$ Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?

$2.$ Do you think Virgin$$s brand is overextended? What are the arguments for or against?

$3.$ How successful do you predict these recently proposed extensions will be$?$ Why?

a$.$ Mont Blanc $($famous for pens$)$: fragrances and other accessories $($watches$,$ cufflinks, sun$-$ glasses, and pocket knives$)$

b$.$ Evian $($famous for water$)$: high$-$end spas

c$.$ Starbucks $($famous for coffee$)$: film production and promotion

d$.$ A company such as LinkedIn which enables networking for employment opportunities: a business magazine