Answer the following pictures. Based your answers here on the google slides provided.

(https://docs.google.com/presentation/d/1LsRCVbg3Kso2EAV0bMmTQYSPOtNwiH1u/edit?usp=sharing&ouid=107982001046013031129&rtpof=true&sd=true)

1. . Fill in the blanks. 1. refers to activities including advertising, personal selling, sales promotion, public relations, and direct marketing used to persuade prospective customers to buy the company's products or services. 2. Customer demand may be classified as either established or 3. Newly created demand is also sometimes referred to as 4. The methods of promotion are advertising, personal selling, publicity, sales promotion, and 5. is that type of advertising designed to create a favorable image for a firm. 6. is that method of promotion that is direct, personal, and often face-to-face interchange between the company's salesperson and the consumer 7. is that type of salesperson who locates prospects and con- verts these to buyers. 8. involves researching potential buyers. 9 is a type of publicity that refers to detailed stories about the firm or its offerings, most often appearing in business magazines. is a method of promotion wherein people are encouraged 10. to tell other people products or services they have enjoyed.U. Fill in the blanks before each item in column A with the corresponding letters column B. B A 1. established demand A. one who travels to customers to and from their places, orders are taken 2. methods of promotion B. selecting from the prospects those most likely to buy 3. trade advertising C. one based on news releases prepared and distributed by the small business on a regular basis 4. field order taker D. advertising, publicity, personal selling sales promotion, word- of-mouth 5. missionary salesperson E. offers the return of money based on proof of purchase 6. qualifying F. a special incentive in the form of a gift that is made available to customers who buy certain products 7. planned news publicity G. items used by sellers to attract attention, inform, and per- suade prospective customers to buy 8. rebates H. usually employed by a manufacturer who wants to establish presence in a certain area 9. premium will materialize even without using promotion 10. point-of-purchase displays J. those made by manufacturers to motivate wholesalers and retailers to carry their products