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Answer the following question in your own words by providing examples from your own point of view. 1. Explain how consumer behaviour concepts influence the

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Answer the following question in your own words by providing examples from your own point of view. 1. Explain how consumer behaviour concepts influence the development of marketing communications strategies 2. Assess the information needed to identify and select target markets 3. Explain the concept of positioning and its role in developing marketing communications strategies

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