Answer the following question in your own words by providing examples from your own point of view. 1. Explain how consumer behaviour concepts influence the development of marketing communications strategies 2. Assess the information needed to identify and select target markets 3. Explain the concept of positioning and its role in developing marketing communications strategies MRK 325, B3E, Group Work (2 Pages approximately) 1 Describe the roles and responsibilities of agencies in the advertising development process 2. Discuss the nature of relationships between clients and agencies 3. Distinguish among the various types of advertising agencies 4. Outline the organizational structure of agencies and the functions of agency personnel Good Luck