Answer the following question regarding the "Competitive Market Strategies of Chobani Company":

1. Who are Chobani's direct yogurt competitors?
2. Identify at least two yogurt companies who directly compete with Chobani.
3. Discuss this competition and its marketing strategies.
4. How can Chobani better utilize its brand and product offerings to create competitive advantages in the yogurt product category?
5. Should Chobani consider expanding its grocery line further, open Chobani yogurt stores, diversify beyond the yogurt product category, etc.?

Note: The links to the information regarding the asked questions are as follows:

• https://www.vox.com/the-goods/21270426/yogurt-america-chobani-fage-skyr
• https://www.oola.com/life-in-flavor/2459182/9-most-popular-yogurt-and-greek-yogurt-brands/
• https://www.youtube.com/watch?v=PksULWzDiVE&ab_channel=BloombergQuickTake
• https://www.youtube.com/watch?v=dPCZY6nTOWY&ab_channel=Mashed
• https://www.youtube.com/watch?v=HyHVLq-KtFo&ab_channel=NBCNews