Answer the following questions:

1. Identify and describe the roles of product policy, pricing, promotion, and distribution in Pillsbury's marketing (Links to an external site.) of flour in India. 2. Did Pillsbury customize or standardize each of the four Ps? 3. What mode of entry did Pillsbury use to enter the Indian market? Why did it choose this mode? 4. Using Dunning's eclectic theory, how would you characterize Pillsbury's ownership advantage? Its location advantage? Its internalization advantage

Pillsbury Presses Flour Power in India BY MIRIAM JORDAN Staff Reporter of THE WALL STREET JOURNAL