Answer the following questions:

1. Should P&G sell Olay or can it be revived?

2. If you were Chris Heiert, which option would you choose to resuscitate the Olay brand and why?

3. How did your understanding of the success and decline of the brand inform your choice in the question above?

4. What are the biggest challenges to executing the strategy chosen above?

5. How would you overcome the challenges?