Answer the following questions about a chosen company.

(a)What industry/business does this company operate in?

(b)What customer segment/s does this company appear to target?

(c)What products/services does this company offer to those segments, and what features or benefits do they offer to ensure customer satisfaction?

(d)How does it price its products/services (including discount policies)? Why do you think they use that particular pricing approach?

(e)What sorts of advertising messages and sales promotions does it appear to use, i.e., how do they attempt to "position" their products/services? Again, why?

(f)How do they distribute their products? What do their distribution objectives and strategies appear to be, and why?

(g)How do you think this company determines their customers' wants and needs?

(h)What marketing planning do you believe this company would conduct, and who within the firm would be responsible for this planning? What are the implications of this?