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Answer the following questions for Coca - Cola.Discuss the use of marketing research to be used to gather information on present or potential customers. Which

Answer the following questions for Coca-Cola.Discuss the use of marketing research to be used to gather information on present or
potential customers. Which forms of marketing research would be best in gathering consumer
information relating to the product/service? Outline a marketing research process, including data-
gathering techniques (survey, observation, etc.)

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