This discussion is really aimed at perceptions, versus reality, with regard to public relations and advertising combined. And so here's a series of questions that we ask you to unpack and relate it to your own personal experiences as you are influenced by PR and Advertising and as you purchase products. When answering these questions, include your reasons why you hold to your position, and support your claims by citing literature/resources and giving examples. Are we seeing the end of spin as new, instant consumer media enforced candor? Do you think that companies will more openly engage their consumers in authentic communication about expectations, reputation, and service?