Answer the following questions in paragraph form as a preliminary step in the creation of your marketing plan. Be sure to cite outside sources according to A-P-A guidelines. You can use an existing company as an example or create own. Best to use an existing company as there is lots of info on the internet.

Company Background

1. What is your mission statement? Example: A mission statement represents a statement of purpose for the organization. In general terms, the statement should reflect the essence of your business by answering the question "What business are you in?" Also discuss some of the unique characteristics of your product/service regarding its fit in the marketplace.
2. What product or service are you creating for your marketing plan?
3. What does your business do well?
4. What is your most important customer-focused business goal?

Situational Analysis

1. Analyze the current economic climate in your region.
2. Describe specific demographic factors pertinent to marketing your product/service.
3. Investigate the demand trends which apply to your industry segment.
4. Discuss the technological trends that will impact your marketing plan.

Previous