Answer the following questions:

List and explain the methods of segmenting consumer markets. You have a few questions where you have to recognize the method of segmentation. The "Got milk?" campaign If a company received negative press, what/whom should the marketing department hire? Which segmentation approach would you use to target males who buy items because they reflect "masculinity"? What is a top-of-mind brand? What is a media service company? Criteria for a market segment to be viable] Types of appeals make sure you can apply the concepts to real situations