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Answer the following questions. The variable cost of the electric kettle manufactured by Fair Oak Domestic Appliances Ltd is $ 4 . The company, which
Answer the following questions.
The variable cost of the electric kettle manufactured by Fair Oak Domestic Appliances Ltd is $ The company, which sells its kettles direct to retailers for $ expects its net profit for the year just ended to be $ after allowing for fixed costs of $ Annual sales are kettles per year. The productive capacity of the company is underutilized and the marketing manager suggest that a percent reduction in selling price will bring about a percent increase in sales.
a Define the term contribution. What is the contribution per unit in this case?
b What level of sales is necessary to break even?
c Calculate the sales revenue at this volume of sales.
d Calculate the sales revenue resulting from implementing the marketing managers proposal.
e As a result of the increased volume, by how much has revenue changed?
f As a result of the increased volume, by how much have costs changed?
g Should Fair Oak reduce their selling price by percent?
A firm is considering which of the following three prices to charge customers:
A $
B $
C $
The relevant data for decisionmaking is:
Fixed costs $ million
Variable costs $ per unit
Current output million units
In table format calculate
a Break even output at each price level
b The profitloss at each output level
c Draw a breakeven chart to represent the data at a price of $ per unit.
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