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Answer the following questions. The variable cost of the electric kettle manufactured by Fair Oak Domestic Appliances Ltd is $ 4 . The company, which

Answer the following questions.
The variable cost of the electric kettle manufactured by Fair Oak Domestic Appliances Ltd is $4. The company, which sells its kettles direct to retailers for $10, expects its net profit for the year just ended to be $270,000 after allowing for fixed costs of $90,000. Annual sales are 60,000 kettles per year. The productive capacity of the company is under-utilized and the marketing manager suggest that a 10 percent reduction in selling price will bring about a 25 percent increase in sales.
(a) Define the term contribution. What is the contribution per unit in this case?
(b) What level of sales is necessary to break even?
(c) Calculate the sales revenue at this volume of sales.
(d) Calculate the sales revenue resulting from implementing the marketing managers proposal.
(e) As a result of the increased volume, by how much has revenue changed?
(f) As a result of the increased volume, by how much have costs changed?
(g) Should Fair Oak reduce their selling price by 10 percent?
A firm is considering which of the following three prices to charge customers:
A) $2.20
B) $2.00
C) $1.70
The relevant data for decision-making is:
Fixed costs $1.2 million
Variable costs $1.25 per unit
Current output 2.6 million units
In table format calculate
(a) Break even output at each price level
(b) The profit/loss at each output level
(c) Draw a break-even chart to represent the data at a price of $2.20 per unit.

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