Answer the following questions:

1. What are the 6 roles in the buying center? (3 pts)
2. How does each role influence the buying decision? (Give an example of each) (6 pts)
3. Discuss the environmental influences that affect the purchase of a meeting space, for a company such as IBM for its sale meeting. Explain your answer. (3 pts)
4. How does a sales representative identify who is responsible for purchasing meeting spaces, banquets, etc. at a large company? Explain your answer with examples. (3 pts)
5. On the internet, find a travel organization (hotel, cruise line, travel agency, large restaurant) that has a separate section for organizational purchase.
   • How does the organizational site differ from the customer site?
   • Give at least three examples. (3 pts)
   • Do you think having a separate organizational and customer site is important? Explain your answer. (2 pts)