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answer the question 1. Why do companies use marketing intermediaries? What would be pros and cons? Explain how retailers can be classified based on
answer the question
1. Why do companies use marketing intermediaries? What would be pros and cons? Explain how retailers can be classified based on the amount of service offered and discuss an example of each retailer type.
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Companies use marketing intermediaries such as wholesalers retailers agents and brokers to help them reach their target markets more efficiently and e...Get Instant Access to Expert-Tailored Solutions
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Get StartedRecommended Textbook for
Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
16th edition
978-0133850758, 133850757, 133795020, 978-0133795028
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