Question
answer the question based on the link I provide below: https://www.sciencedirect.com/science/article/pii/S0959652620301700 Q1) Explain the research methodology done, in terms of: a. Unit of analysis: Who
answer the question based on the link I provide below:
https://www.sciencedirect.com/science/article/pii/S0959652620301700
Q1)
Explain the research methodology done, in terms of:
a. Unit of analysis: Who are the respondents, and where and when was the data collected?
b. Sampling technique.
c. Sample size.
d. Statistical analysis used.
Q2)
Explain the findings and results of the research.
Q3)
Recommend THREE (3) marketing strategies for the marketers, and other stakeholders based on the result of the study, to influence customers' decision-making process.
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SOLUTION Q1 a Unit of analysis The unit of analysis in this systematic review is the collection of 46 scientific journal articles related to consumer ...Get Instant Access to Expert-Tailored Solutions
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
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