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answer the question Specific to the sharing economy, some companies (i.e., Rent the Runway) purchase inventory for customers to use. This differs from other firms

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Specific to the sharing economy, some companies (i.e., Rent the Runway) purchase inventory for customers to use. This differs from other firms that rely on the inventory of civilian suppliers. Why would firms choose to use this model knowing costs will be inflated? Why is the sharing economy market so compelling to citizens?

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