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Answer the questions below. (Each 10 marks) 1. Determine the return on investment for the following two video games. Morris Mania Berto's Revenge Manufacturing
Answer the questions below. (Each 10 marks) 1. Determine the return on investment for the following two video games. Morris Mania Berto's Revenge Manufacturing costs $10.00 $ 8.75 Selling/marketing expenses Selling price $ 4.00 $ 3.25 $17.00 $14.75 Based on return on investment, which video game is more profitable for the company? 2. How does competition-oriented pricing differ from demand-oriented pricing? 3. What is the formula for calculating the percentage markup on retail price? On cost? 4. What is market research? Give an example. 5. What are two advantages and disadvantages of using secondary data?
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