Answer the questions. Work through the following questions with your music festival event audience in mind:

• Who are your prospective attendees?
• What are some of their demographics (demographics can include age, race, gender, income level, education level, nationality, religion, profession, etc.)?
• Why would they be interested in attending your event?
• What would they get out of it?
• Knowing your target audience, what channels of communication (e.g., Facebook, Instagram, hard copy brochures, email marketing, radio ads, flyers, billboards, etc.) do you think they would be most responsive to? Why?