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Answer the two questions below: 1. Explain the Self-Reference Criterion (SRC) and Ethnocentrism in details, not less than 300 words and not more than 450

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Answer the two questions below: 1. Explain the Self-Reference Criterion (SRC) and Ethnocentrism in details, not less than 300 words and not more than 450 words. 2. Explain the International Marketing Task (Firm characteristics controllable, Domestic Environment Uncontrollable, Foreign Environment Uncontrollable) in details - not less than 300 words and not more than 450 words

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