answer these

Is it possible for a firm to be successful without a market orientation? Can you come up with examples of firms that are not very market-oriented but still are leaders in their competitive marketplace?

The promotion mix (also known as the integrated marketing communications mix) con- sists of the various ways the firm communicates with its customers about its product offerings. These include personal selling, advertising, public relations and publicity, sales promotion (sales support of the advertising effort through signage, displays, etc.), direct response, electronic media, and the like. Find an example of a company that you believe does a really good job of actually integrating these approaches to communications. What are the things that make this company's approach so successful?