answer this!!

P&G had two types of diapers on the market: Luvs and Pampers. As a result of the growing phenomenon of \"private label\"/storeowned brands at major retailers, P&G has decided to position their Luvs diapers as a lower end product, in order to compete with the new "no name" products and protect their premium brand Pampers. What role is Luvs playing in the P&G brand portfolio? 0 cash cow