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Answer this prompt for yourself and then respond to at least 2 of your classmates with a substantive reply. Please see the discussion board
Answer this prompt for yourself and then respond to at least 2 of your classmates with a substantive reply. Please see the discussion board READ ME for examples of non-substantive and substantive replies. Is there a relationship between a consumer's personality/self-concept and the products that they purchase? Listed below are the contents from three shopping baskets at a local supermarket. 1. How would you describe the three consumers based upon their shopping baskets? 2. Do you think that there is a strong correlation between consumer's self-concept and their purchase decisions? 3. If so, how can marketers utilize this relationship? Are there certain types of products where this relationship would be more prominent? Consumer A One pound of budget ground beef Two loaves of white bread One pound of 'generic' flour Two cans of peaches Three pounds of potatoes One jar of instant coffee Consumer B One pound of T-bone steak . A loaf of high-fiber bread One can of Indian curry Two cans of smoked oysters Three avocados One jar of gourmet coffee Consumer C Strawberries Muesli Soy milk Herbal tea One pound of bananas Two packets of 'cup-of-soup'
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