Answer this question using the data below: Assuming she receives the additional funding, how should Bornstein allocate the budget across the various

digital categories $($provide percentages and say why$)?$ It would be a particularly beneficial investment if Sephora could receive an additional$1$ million in funding within the allow additional various digital categories. Their audience is young, hippier, trendsetting customers. This audience fits the category of millennials $($demographic $18-35).$ They already distinguished their clients range between $25-35-$year$-$old women, and it's important for them to interact with teenage girls who search for the present age bracket. Given this direction, it might be known to pursue their digital efforts in marketing, including Sephora Direct, their mobile app that permits ubiquitous buying consumers, whenever wherever. There$$s a definite growth in mobile shopping across e$-$commerce. Such a lot that predictions say there'll be more mobile shopping done than that of a computer. They have to allocate more of their budget to be more competitive in their mobile experience. They need to have increased growth in visits and that they got to maintain this growth, as their competitors acknowledge this growing channel. Because social media is consistently accessed from the mobile Smartphone, there must be a rise focused on these channels also. They have to form sure that these new alternative channels stay according to that product image in their traditional channels as they transition.

It would be a particularly beneficial investment if Sephora could receive an additional$1$ million in funding within the allow additional various digital categories. Their audience is young, hippier, trendsetting customers. This audience fits the category of millennials $($demographic $18-35).$ They already distinguished their clients range between $25-35-$year$-$old women, and it's important for them to interact with teenage girls who search for the present age bracket. Given this direction, it might be known to pursue their digital efforts in marketing, including Sephora Direct, their mobile app that permits ubiquitous buying consumers, whenever wherever. There$$s a definite growth in mobile shopping across e$-$commerce. Such a lot that predictions say there'll be more mobile shopping done than that of a computer. They have to allocate more of their budget to be more competitive in their mobile experience. They need to have increased growth in visits and that they got to maintain this growth, as their competitors acknowledge this growing channel. Because social media is consistently accessed from the mobile Smartphone, there must be a rise focused on these channels also. They have to form sure that these new alternative channels stay according to that product image in their traditional channels as they transition.

The most predominant assignment of their publicizing spending show $45\%$ getting to retail $($prints$,$ lists, store activities, then forth$).$ While this source of introduction remains prominent, particularly in reference to the sweetness Insider popularity with their loyal clients, they might decrease their endeavors and expenses on their flow of print. Millennials are moving far away from this type of media and are moving towards more computerized media. I don$$t believe they're anywhere near the purpose of$">$on the brink of reaching the point of stopping print and mailing altogether, but their efforts should be lessened there and strengthened in their mobile, and social media channels.

$2.$ It will be extremely beneficial investment if Sephora can received an additional $1$ million in funding in the budget for addition various digital categories. Their target audience is young, hippier customers. This target audience fits the category of millennials $($demographic $18-35).$ They already distinguished their clients range between $25-35$ year old women, and it is important to them to engage teenage girls who look up to this age group.

Given this direction, it would be wise to pursue their digital efforts in marketing, including Sephora Direct, their mobile app that allows ubiquitous shopping for consumers, whenever wherever. There is a distinct growth in mobile shopping across e$-$commerce. So much so that predictions say there will be more mobile shopping done than that of a computer. They need to allocate more of their budget to be more competitive in their mobile experience. They have had an increasing growth in visits and they need to maintain this growth, as their competitors will likely acknowledge this growing channel. Because social media is constantly accessed from the mobile Smartphone, there needs to be an increase in focus in these channels as well. They need to make sure that these new alternative

hannels stay consistent with their product image in their traditional channels as they transition.

Their most dominant allocation of their advertising budget show $45\%$ g