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Rava Company developed a trademark to distinguish its products from those of its competitors. Through advertising and other means, the company is seeking to establish significant product identification to increase future sales. The similarity between the trademark costs and other intangible and operating costs has caused some confusion over proper accounting. The following items are being treated as part of the cost of the trademark: Marketing research to study consumer tastes 400,000 Design costs of trademark 1,500,000 Legal fees of registering trademark 150,000 Advertising to establish recognition of trademark 200,000 Registration fee with Patent Office 50,000 Through renewals, the trademark is expected to have an unlimited life. 5. The cost to be capitalized as trademark should be