Question
Answer to following questions from the case study Tradition Ltd from the text book of Drury, C. (2008) Management and Cost Accounting (Seventh Edition) South-Western,
Answer to following questions from the case study Tradition Ltd from the text book of Drury, C. (2008) Management and Cost Accounting (Seventh Edition) South-Western, Cengage Learning, London.The case study is presented below:
The Company
Tradition Limited is a family-owned and managed, department store situated in Breezyfield, a city in the North of England.The store was established some sixty years ago by the current owner's father, who passed on the business to his three sons on his death.All three sons are still deeply involved in the running of the business, even though they are now in their sixties, and none of them have children to whom to pass on the business.The Store occupies 100,000 square metres of the main shopping district in the city centre.The management team of Tradition Limited pride themselves on running a store which retains the standards of service and customer relationships usually associated with a bygone era.
The Store has four retailing departments (Furnishings, Kitchenware, Menswear and Toys) and a Restaurant.Each department is managed by a department manager and recently Christina was appointed to the post of departmental manager of the Toy Department.She is in her early thirties and is studying on a part-time basis at Sheffield Hallam University for a degree in Accounting and Management Control (she is currently in her final year).
Alex is the departmental manager of Menswear and he is also Christina's great uncle.He used to be a Sergeant in the Police Force and will be celebrating his 65th birthday shortly.Christina and Alex do not agree on many issues and often argue.Kitchenware is managed by Frank and Furnishings is managed by Simon.Frank and Simon joined the Store round the same year, beginning their careers in retailing as junior assistants and working their way up to their current management roles.Both are now in their middle fifties and pride themselves on knowing their regular customers by name.
Sam, who previously worked for Tradition for a number of years as a chef, was promoted to manager of the Restaurant some time ago.Sam achieved some fame a number of years ago when he entered and won a potato-sculpting competition.His prize was an all-expense-paid weekend in Paris and was interviewed by Yorkshire television.This attracted favourable publicity for Tradition Limited.However, Sam does have an explosive temper and has been known to 'lash out' at his two assistants, Tracy and Tom.He sets very high standards for the restaurant and will throw away cooked dishes which do not meet these standards.He spends the majority of his time in the kitchen and intensely dislikes 'paperwork', constantly complaining that it stifles his creativity.The 'French Cuisine' menu offered by the restaurant is extensive and creative, but it is generally felt within the company that the prices charged sometimes barely cover the food cost, although this cannot be substantiated because information is not collected.
Sam revises menu weekly, ordering food supplies from local suppliers on a daily basis.There is no stock control system in operation in the Restaurant.The kitchen equipment is quite old and has not been regularly maintained.For example, the dough mixer keeps breaking down and the safety catch on the steamer is missing.
Sam claims that, if he were given additional capital to refurbish and equip the kitchen, he would be able to generate even more business for the Restaurant.In addition, new European Union regulations concerning cook-chill facilities mean that Tradition Limited will soon have to spend a considerable amount of money in upgrading the kitchen's food keeping facilities.
The storage of stock presents problems for Tradition Limited Merchandise and stock is delivered to one store-room for all departments other than the restaurant, where deliveries are made directly to the kitchen area.Deliveries are not checked or counted in any way and items are placed on any shelves which are free.As a result, staff often find it difficult to locate products and thus customers are often left waiting for long periods.All staff are allowed into the stock-room and, on odd occasions, customers have been known to wander in by mistake.
All records of the Store are maintained on manual systems.
Recent Events
In the past the store has operated profitably.However, the most recent financial statements revealed a small loss for the previous trading period.This came as quite a shock to the owners and is causing great concern.
Prior to this news, and in a move which seems to have been totally unrelated to it, the family members decide to appoint a Managing director in order to take some of the workload from their own shoulders.They appointed Sanjay as the Store's first Managing Director and when he takes up his appointment he will be the first 'non-family' member to be employed in a senior managerial role.He is well qualified for the job, having gained valuable retail experience with Sparks and Mentin plc, a leading department store chain with a first class management training programme and an excellent growth and profits record.His first post with Sparks and Mention plc was as a graduate trainee and he progressed to store manager of one of the company's stores in the affluent South East of England.
As a result of the reported loss for the previous trading period, the family member called a meeting of the store's employees to discuss the situation.This type of meeting was unprecedented in the history of the Store.Prior to the meeting, a suggestion box was set up and attendees were asked to put forward suggestions for improving the profitability of the Store.
One suggestion for improving the profitability of the Store was the closure of the Toy Department, another suggestion was the closure of the restaurant and a third suggestion was an across the board price reduction of 5% in order to stimulate demand.In each case the source of the suggestion was not identified.
Unfortunately, when the family members asked for information to assist in evaluating these suggestions, this was hampered by the lack of management information produced within the company.Apparently, the recording systems were geared to maintain records for government regulatory bodies, such as Customs and Excise and the Inland Revenue, and to assist the company secretary in the production of the year-end financial statements.
Since Christina is studying for an accounting degree, she was asked to tackle the job of seeking out information which might be helpful. The information she produced is set out below.It identifies revenues and costs incurred during the previous trading period.The family members were so impressed with the information she produced that they asked her to consider taking on the additional role of management accounting in the company.
Departments
Furnishing
$000
Kitchenware
$000
Restaurant
$000
Menswear
$000
Toys
$000
Sales
540.0
960.0
390.0
410.0
660.0
Purchases for resale
390.0
670.0
315.0
219.0
550.0
Opening stock
250.0
63.0
24.5
27.0
197.0
Closing stock
263.0
53.0
24.0
25.5
229.5
Non-management wages
60.0
45.0
101.0
60.0
95.0
Departmental expenses
20.0
10.0
16.5
4.0
20.0
Sales promotion cost
14.0
2.0
nil
1.0
20.0
Per cent of floor space occupied by department
20
20
15
35
10
Christina has looked into the behaviour of these costs at different sales levels. Purchases of goods for resale in all departments varied proportionately with the level of sales.Additionally, due to the staffing policy of the company (see note on staffing policy below), so did the wages of non-management staff.Departmental expenses (for instance, wrapping paper for goods purchased, cleaning of staff uniforms) were also considered to vary with the level of sales, and there seemed to be a direct correlation between sales promotion costs in the departments and the increase in sales.Other costs totalling $400,000 (not included in the above schedule) were considered not to change with sales levels and some of these costs could not be directly related to individual departments.
Assume you have been hired as an independent consultant to identify and comment on several aspects of this case which are listed below (see questions, parts (a) - (e)).You should address your report to the Board of Directors of Tradition Limited.Your report needs to include an Executive Summary.You need to support your arguments with relevant references where appropriate.The references can be drawn from internationally recognised peer reviewed journals as well.
(a)On the assumption that the costs for this trading period will not change significantly from those of the previous period, prepare marginal costing statements to show contributions for each department and contribution and profit for the Store overall on the basis of:
(i)All departments remaining in operation
(ii)The closure of the Restaurant Department
(b)Discuss briefly the financial and non-financial consequences of closing the Restaurant Department.
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