Answer TWO (2) questions from this section. 1. Four business philosophies were introduced in chapter one of our e-text. a. List the philosophies in order of their occurrence. (2 marks) b. Identify and explain two (2) unique characteristics for each philosophy. (8 marks) ANSWER (10 marks): I 2. For the concepts of Customer Lifetime Value and Share-of-Wallet: a. Provide definitions. (4 marks) b. Explain why each is an important metric for a business. (4 marks) C. Identify the business philosophy to which both are associated. (2 marks) ANSWER (10 marks)