Answer while using the S&P 500 Map, Go back to "1 Year Performance" and find the Communication Services industry Internet Content and Information section underneath. (Tip: Bring your cursor over the different sections to view data.)

Who are the leading companies in this industry (based on size)?

Are all the companies in the industry about the same size? If not, how do they differ?

How would you assess the competitive situation in the industry?

Did all of the companies in this industry have a similar stock price performance over the past 12 months? What might explain the differences?

True or False: The largest companies performed the best over the past 12 months. Give evidence to support your answer.