Question
1. What are the strengths and weaknesses of Campbell Soup Companys MIS? 2. What objective does Campbell company have for the marketing research effort described
1. What are the strengths and weaknesses of Campbell Soup Company’s MIS?
2. What objective does Campbell company have for the marketing research effort described in this case?
3. Compare the effectiveness of Campbell’s biometric research with its deep dive research?
4. Describe how traditional marketing research could be integrated with Campbell’s research effort from this case.
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Accounting Information System
Authors: James A. Hall
7th Edition
978-1439078570, 1439078572
