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Ant Co. has developed a new product, the A-Warren. It is now time to bring the A- Warren product to market. There are two alternatives
Ant Co. has developed a new product, the A-Warren. It is now time to bring the A- Warren product to market. There are two alternatives for Ant-Co either market the product only in the local area, or market the product nationally. If Ant Co. rolls out the A-Warren product locally and it is successful, then the company will receive $1.4M from product sales. However, if the local rollout is unsuccessful, then the company will lose $100,000 ($0.1M) due to the costs of advertising. If Ant Co. rolls out the A-Warren product nationally and it is successful, then the company will receive $3M from product sales. However, if the national rollout is unsuccessful, then the company will lose $1M due to the costs of advertising. Historically, 40% of Ant Co's product rollouts have been successful. Ant Co. could choose to use a focus group to provide feedback on the A-Warren. In the past when Ant Co.'s products were successful (locally or nationally), the focus group predicted this 80% of the time. For products that were not successful, the focus group predicted the product would not be successful 90% of the time. Suppose that the focus group costs Ant Co $100,000 to help in making the decision regarding local or national rollout. Which of the following statements are correct
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