Antecedents You have applied for a "International Marketing Management Assistant" position at a medium size business. After an initial screening, you are invited to participate in the selection process which includes a "situational test" where you will be asked to state what you would do in a real business scenario. Your answers will be evaluated by a hiring committee and it will help them assess if you have the knowledge, skills, and academic qualifications to carry out the work. Situation The company you are applying to is a medium size company located in Toronto. The company has more than 20 years of experience producing and selling high quality cosmetics, beauty products and fragrances at extremely competitive prices. The company wants to expand its business to Mexico. You are being asked to explain how you would research the Mexican market to assess its potential and attractiveness to expand business