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Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker. Customer Satisfaction Criteria and

Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker.

Customer Satisfaction Criteria and Ranking

Importance

Relative Importance

Safety

75

25%

Performance

105

35%

Looks

120

40%

Total

300

100%

Product Components and Cost

Cost

Percent of Total

Brew Basket

$20

16.7%

Body/Carafe

$15

12.5%

Electronic Display

$45

37.5%

Heating/Warming

$40

33.3%

Total

$120

100.0%

Contribution of Components to Customer Satisfaction (or Function)

Customer Satisfaction Criteria

Components

Safety

Performance

Looks

25%

35%

40%

Brew Basket

20.0%

35.0%

20.0%

Body/Carafe

10.0%

20.0%

50.0%

Electronic Display

20.0%

30.0%

20.0%

Heating/Warming

50.0%

15.0%

10.0%

100.0%

100.0%

100.0%

Required: a) Prepare a table showing percentage contributions of each function group to categories of customer requirements.

b) Prepare a value index for each component of a coffee maker and interprete the results.

c) Which function groups are candidates for cost reduction?

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