Question
Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker. Customer Satisfaction Criteria and
Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker.
Customer Satisfaction Criteria and Ranking |
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| Importance | Relative Importance |
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Safety | 75 | 25% |
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Performance | 105 | 35% |
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Looks | 120 | 40% |
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Total | 300 | 100% |
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Product Components and Cost |
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| Cost | Percent of Total |
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Brew Basket | $20 | 16.7% |
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Body/Carafe | $15 | 12.5% |
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Electronic Display | $45 | 37.5% |
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Heating/Warming | $40 | 33.3% |
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Total | $120 | 100.0% |
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Contribution of Components to Customer Satisfaction (or Function) | |||
| Customer Satisfaction Criteria | ||
Components | Safety | Performance | Looks |
| 25% | 35% | 40% |
Brew Basket | 20.0% | 35.0% | 20.0% |
Body/Carafe | 10.0% | 20.0% | 50.0% |
Electronic Display | 20.0% | 30.0% | 20.0% |
Heating/Warming | 50.0% | 15.0% | 10.0% |
| 100.0% | 100.0% | 100.0% |
Required: a) Prepare a table showing percentage contributions of each function group to categories of customer requirements.
b) Prepare a value index for each component of a coffee maker and interprete the results.
c) Which function groups are candidates for cost reduction?
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