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Any help on this assignment, would be much appreciated In this unit you were asked to read the materials Chapter 1: Agricultural and Food Marketing.
Any help on this assignment, would be much appreciated
In this unit you were asked to read the materials Chapter 1: Agricultural and Food Marketing. Using the material in that reading as your conceptual reference, please answer the following questions. Insert outside materials when asked. 1. Define the marketing concept and contrast it with the ideas of production marketing and sales marketing. (3 points) 2. Give and explain an example of a current food or agricultural product (within our U.S. society) that illustrates the marketing concept. Please be detailed and consider aspects of the product's marketing and management within your response. (3 points) 3. Apply the marketing concept to your role as a customer of your degree program in higher education, and more specifically to this class. What are your needs as a customer in this class and how do you expect the organization and its agents to meet those needs? (3 points) 4. Pick a specific marketing function from each category. Explain how each of these functions contributes or detracts from a firm's ability to utilize the marketing concept. Please consider each element separately. (3 points) 5. Given what you know about agricultural and food marketing enterprises, pick an agricultural or food product (not necessarily a brand) that is marketed by each of private businesses, marketing boards and cooperatives. How are each of these different enterprises marketing the same product? (3 points)Step by Step Solution
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