Any help will be greatly appreciated! Thank you!

Review the case, Bandanna on pages 480-483 of your textbook.

1. If you were the marketing director for a retailer and received such a letter, would you have replied the same way as Ms. Barnes?

2. Does a retailers imposition of hard and fast rules cause bad public relations? (After all, a breast cancer victim wearing a bandanna could hardly be mistaken for a gang member. The lack of hair, missing eyelashes, and a general pale complexion should have been a clue.)

3. Since the press was copied on Ms. Stiles letter, should the mall copy them on its reply?

The Bandanna The following letier wat arat to a mall roontly. Alion Geline s.th Welnut itill Drive Indanepolik, Indiena weth avetiespornallener Cctiber 4. 2601 Te whaen it Mey Cosoern 1.es moet ether women with becent cancer, mry hair callid it quits when the dhemotherepy visiting her befriend. and 1 had bem witirg foe the how at the Fulpert os bepis, set bothering anpees, not cretine. he tid me that 1 would hew to teke of mr bunderne. And then-whompl-1 remembernd. I hare cancer. Realiy. I tock a dep somande him and. trying not to drww atiretion, lifed the handanne juet mouph that he could we the frew wiepe of heir left on my acele. I then had to ary the worde 1 have oeme to hate "I have cancer." I thougle that would be cosche the he migle wolegglar and kewe me be. Mut he didn' ite told me that my condien didnt matter-theme wewe mo bendenna allowel. Never mind to met for mer besdenne wering peroees. your haicl, and the nopule vemiting juet dfive the arge to but efhen fiplit oul of you Which in why, when I fidt ter trwa in my ros at the though of having to pot oo a mupid modical bencrle to wak throuph a stapid mall inated of taking out the moefle of bumilintise. low of dipily, fruetrion, fear, and pleit old anger out on the puard who wa juat tring to poseniad myerl that I would never, ever neturn-and that I would wend out thin lreter voicing had to put up with quite a lae Arbatrery and lortiotive mall nulae croe the line. And, 1 hatr to ar in, bet in my mind 8 . Louls io no longer the aly 1 thochle 1 knom. I grow ap in policies of a plese which cals belf "the number ose ettroction in \&e lavia." Ironically, Ovaber is "Arest Cencer Amerenes Meeth" And believe mat, 1 an evere 1 here wilh a betle for their lives and here ether thing to werr abeut And, 1 hoje thet acender. oe Rireride Mall Meper Frencis C. Sle KSDW.TV, Se. Louis Fon 2,9 Louis The mell repoviled with fle lotwemint of mal bether. Frome "Stecy dertes" cinbcylertespallesaent? Seljeut: ieweeter letler Derer Ma selle. Therk poe for exponsing poue thoughte snd onecens toperding twe code of condoct. We treted anleiply. uel, ted to evoid ary further indernuptose bo poe wieit. We arcilerly rewice the poikies end the cole be make auct the a+e ae be delt asd ast aggov primet fler the curret emvicueneth the neer fulure with your a ituetice in mind. Sincerele Stery Stery 1. Bertes Mulirtife Dicntwer Riveride Mell 314.555 .5555 tal. 7034 314.555 .5566 fen Guestions beve feptiod the aeme wey as Mis. Bernen? 1. Singe the poras mes copind on Ma. folies' lether, should the mul ooge them an he neply? cocred