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Any tips solving this? Thank you! BMW Motors wants to estimate the Reach and Frequency of a hypothetical media schedule. The consecutive Reach of the

Any tips solving this? Thank you!

BMW Motorswants to estimate the Reach and Frequency of a hypothetical media schedule. The consecutive Reach of the following Lebanese media shows:

Sports Magazine Schedule19

Al-Dyar Newspaper Schedule8

Al-Mada Radio Schedule30

NBN Television Schedule17

I.Estimate the combined reach of this hypothetical media plan by applying both:

1.TheRandom Combination Method

2.TheSainsbury Method

II.Calculate theAverage Frequencyof the two Electronic media used in this campaign.

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