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Any tips solving this? Thank you! BMW Motors wants to estimate the Reach and Frequency of a hypothetical media schedule. The consecutive Reach of the
Any tips solving this? Thank you!
BMW Motorswants to estimate the Reach and Frequency of a hypothetical media schedule. The consecutive Reach of the following Lebanese media shows:
Sports Magazine Schedule19
Al-Dyar Newspaper Schedule8
Al-Mada Radio Schedule30
NBN Television Schedule17
I.Estimate the combined reach of this hypothetical media plan by applying both:
1.TheRandom Combination Method
2.TheSainsbury Method
II.Calculate theAverage Frequencyof the two Electronic media used in this campaign.
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