anything helps, thank you!

i think the direct response advertising is under "Deferred subscriber acquisition costs, net"

4. Can you determine from the June 30, 1996 and the June 30, 1995 balance sheets how much money AOL spent on direct-response advertising during fiscal year 1996? If yes, how? If no. what additional information do you need and where would you look for such information? America Online, Ine Consolidated Balance Sheets (Amounts in thousands, except share data) June 10, $ Assets Current assets: Cash and cash equivalents Short-term investments Trade accounts receivable Other receivables Prepaid expenses and other current assets Total current assets 118,421 10,712 42,939 29, 674 68,832 270,578 18,672 32,176 11,381 25,52 133,633 Property and equipment at cost, net 101,277 70,919 Other assets Product development costs, net Deferred subscriber acquisition costs, net License rights, net Other assets Deferred income taxes Goodwill, net 44,330 314,181 4.947 35,878 135,872 51, 691 958, 754 18,949 77.229 5,579 9,121 35,627 54, 356 $405, 413 $ Liabilities and Stockholders' Equity 5 Current liabilities: Trade accounts payable Other accrued expenses and liabilities Deferred revenue Accrued personnel costs Current portion of long-term debt Total current liabilities 105, 904 127,898 37, 950 15,719 2,435 289, 906 9 84,640 23,509 20,021 2,863 2,329 133, 362 Long-term liabilities: Notes payable Deferred income taxes Other liabilities Total liabilities 19, 306 135,872 1,168 446, 252 17,369 35,627 2,243 188, 601 Stockholders' equity: Preferred stock, 5.01 par value; DOLFred SUBSCRIBE aequat TO COBES HOL License rights, net Other assets Deferred income taxes Goodwill, net T 4,947 35,878 135,872 51,691 958, 754 5,579 9,121 35,627 54, 356 $405, 413 $ Liabilities and Stockholders' Equity $ Current liabilities: Trade accounts payable Other accrued expenses and liabilities Deferred revenue Accrued personnel costs Current portion of long-term debt Total current liabilities 105,904 127,898 37,950 15,719 2,435 289, 906 $ 84,640 23,509 20,021 2,863 2,329 133,362 Long-term liabilities: Notes payable Deferred income taxes Other liabilities Total liabilities 19,306 135,872 1,168 446, 252 17,369 35,627 2,243 188, 601 Stockholders' equity: Preferred stock, $.01 par value; 5,000,000 shares authorized, 1,000 shares issued and outstanding at June 30, 1996 Common stock, $.01 par value 300,000,000 and 100,000,000 shares authorized, 92,626,000 and 76, 728,268 shares issued and outstanding at June 30, 1996 and 1995, respectively Additional paid-in capital Accumulated deficit Total stockholders' equity 926 519,342 17,767) 512,502 958, 754 767 252,668 136,623) 216, 812 $405, 413 See accompanying notes