APA writing requirements. "To view the grading rubric for this assignment, click on the name of the assignment and click "View Rubric" Instructions: Please read the case "Repackaging a Global Brand" case below: Repackaging a Global Brand-A Case Study Analyzing the Gapital Expenditure Decision.pdf A. 2. To assist you, additional guidance (Powerpoint presentation) is provided below: Repackaginga GloballBrand Case-Abditional Ctuidance pptu A 3. In preparing your response to the case, follow the instructions frovided with in the case, and follow the format of the template provided to prepare your responses. 4. Complete your calculations in Excel and embod into you written analysis. 5. Submit your completed analysis. if you have any questions, please ask ypur instructor. *As a reminder, this assignment (as with all assignments in this gourse) should ble your own warki. Appendix 1. Capital Expenditure Proposal Template This form should be used for the approval of capital expenditures costing greater than \$1,000 with a useful life of more than one year that are capitalized on the balance sheet as fixed assets.) Capital Expenditure Proposal Section 1: Background Describe here the project background, description, timeline, strategic rationale, and expected impact. Section 2: Financial analysis Identify and calculate the key metrics that will be used to analyze the decisision. This might include proforma financials, NPV, IRR, Payback, ROIC, break-even, and/or other measures. Section 3: Risks Dutline the financial and nonfinancial risks associated with the project. Analyze the impact of the risks outlined above through sensitivity and scenario analyses. You should include tables summarizing the results. Section 4: Ethical considerations Identify ethios issues of repapkaging/rebranding a praduot without improving it. Also, consider if it is ethical to increase tha pricle without imaproving the praduot. INTRODUCTION dull, and cheap looking. It also lacks a contemporary and premium look compared with some of the main compericor's Health \& Beauty Co. (HBC), has been losing market share in fines, and newly developed packiging will play a pivocal role the hand and body lotion market. While the firm still leads its (in the plan to rebrand and reposition the product. The new competitors in market share in this segment of personal care. packaging aims to convey the brind image of modern, up-toitseeks to stem further share erosion and, to that end. has date. high-qualisy everyday use, and good malue. recently developed a strategy to recover market share through (Preliminary investigation comparing ahe evisting and rebranding, advertising, and repackaging. The sicuation is especially critical since a large competicor is belien ed to be proposed packaging revealed the following launching a new skincare product in the near funure. 1. The proposed packaging will keep the brand fresh and Your tisk as senion financial andy is is do dratt the copical relevage while maincaining bhe brand hericuge and appeal w existing and future consumer. 2. The propect Appendis 1. a. Proxides the opportunity to simplify aro oretcomplicated andi contusing pack tane-yp by redacting BACKGROUND: ( ) Ehe cument portfoliochines. b. Nliy bud fo improved margins aince there is the porencial trinise pricers on the newlv packuged items. PROJECT INFORMATION: ASSIGNMENT QUESTION: The new packaging would require the purchase of molds and assembly equipment (useful life of six years on all) as follows: 1. As the accounting financial analyst supporting the br the CFO assigns you the project of completing a capi expenditure proposal for the repackaging. You must complete the template in Appendix 1. In addition, the firm will incur start-up expenses related to partial case returns and other items. It is assmed that ABOUT IMA* (INSTITUTE OF MANAGEMENT ACCOUNTANTS) major customers will be able to manage down their inventory (NL1, the association of accountants and financial professionals levels with the assistance of the transitions team. Minimal (in business, is one of the largestand mest respected associations more than 85.000 members Ind studente pronides localized services through ies four global regions: Ihe Amerieks, Asiuplicific, Europe, and Middle Eart/India. For more information abour IMLA plese visic wiw wimaneciorgvolume Loss is anticipated from this lince the trintsition ream will actively manage shelf space on a customer-by-customer basis to nimimize loss of shelf presence. The Ske reduction is estimated at sp 19,000 por year since the new packase design as hess expgensin e par unit. The brand s current longetem strakegio rote is tol maintain share and frow at catgaor levels. Sales in chet most recent year were $189.5 million. Withank the redesign. sales are forecast to remain fiak at listorinaic kevels. With the redesign, management belilives that fales cuin arow at the rate of the skincare category - furccast at 4 fif per yeur for this IMA provides localized services through its four global reg The Americas, Asia/Pacific, Europe, and Middle East/Indi. For more information about IMA, please visit wwwimanet. The redesign calls for cutcing SKU's from 79 to 49 . No volume loss is anticipated from this since the transition team will actively manage shelf space on a customer-by-customer basis to minimize loss of shelf presence. The SKU reduction is estimated at $119,000 per year since the new package design is less expensive per unit. The brand's current long-term strategic role is to maintain share and grow at category levels. Sales in the most recent year were $139.5 million. Without the redesign, sales are forecast to remain flat at historic levels. With the redesign, management believes that sales can grow at the rate of the skincare category-forecast at 4% per year for the next five years -and there will also be incremental growth relaced to recovery of market share of 2% in Year 1,1% in Year 2,0.5% in Year 3 , and 0% thereafter. The gross margin will remain at 69% of net sales. The incremental marketing and development cost is a one-time $700,000 for market research and development. Management thought the project should be evaluated using a discount rate of 7% based on the firm's weighted average cost of capical (WACC) and the perceived riskiness of the project. The tax rate is 27%. APA writing requirements. "To view the grading rubric for this assignment, click on the name of the assignment and click "View Rubric" Instructions: Please read the case "Repackaging a Global Brand" case below: Repackaging a Global Brand-A Case Study Analyzing the Gapital Expenditure Decision.pdf A. 2. To assist you, additional guidance (Powerpoint presentation) is provided below: Repackaginga GloballBrand Case-Abditional Ctuidance pptu A 3. In preparing your response to the case, follow the instructions frovided with in the case, and follow the format of the template provided to prepare your responses. 4. Complete your calculations in Excel and embod into you written analysis. 5. Submit your completed analysis. if you have any questions, please ask ypur instructor. *As a reminder, this assignment (as with all assignments in this gourse) should ble your own warki. Appendix 1. Capital Expenditure Proposal Template This form should be used for the approval of capital expenditures costing greater than \$1,000 with a useful life of more than one year that are capitalized on the balance sheet as fixed assets.) Capital Expenditure Proposal Section 1: Background Describe here the project background, description, timeline, strategic rationale, and expected impact. Section 2: Financial analysis Identify and calculate the key metrics that will be used to analyze the decisision. This might include proforma financials, NPV, IRR, Payback, ROIC, break-even, and/or other measures. Section 3: Risks Dutline the financial and nonfinancial risks associated with the project. Analyze the impact of the risks outlined above through sensitivity and scenario analyses. You should include tables summarizing the results. Section 4: Ethical considerations Identify ethios issues of repapkaging/rebranding a praduot without improving it. Also, consider if it is ethical to increase tha pricle without imaproving the praduot. INTRODUCTION dull, and cheap looking. It also lacks a contemporary and premium look compared with some of the main compericor's Health \& Beauty Co. (HBC), has been losing market share in fines, and newly developed packiging will play a pivocal role the hand and body lotion market. While the firm still leads its (in the plan to rebrand and reposition the product. The new competitors in market share in this segment of personal care. packaging aims to convey the brind image of modern, up-toitseeks to stem further share erosion and, to that end. has date. high-qualisy everyday use, and good malue. recently developed a strategy to recover market share through (Preliminary investigation comparing ahe evisting and rebranding, advertising, and repackaging. The sicuation is especially critical since a large competicor is belien ed to be proposed packaging revealed the following launching a new skincare product in the near funure. 1. The proposed packaging will keep the brand fresh and Your tisk as senion financial andy is is do dratt the copical relevage while maincaining bhe brand hericuge and appeal w existing and future consumer. 2. The propect Appendis 1. a. Proxides the opportunity to simplify aro oretcomplicated andi contusing pack tane-yp by redacting BACKGROUND: ( ) Ehe cument portfoliochines. b. Nliy bud fo improved margins aince there is the porencial trinise pricers on the newlv packuged items. PROJECT INFORMATION: ASSIGNMENT QUESTION: The new packaging would require the purchase of molds and assembly equipment (useful life of six years on all) as follows: 1. As the accounting financial analyst supporting the br the CFO assigns you the project of completing a capi expenditure proposal for the repackaging. You must complete the template in Appendix 1. In addition, the firm will incur start-up expenses related to partial case returns and other items. It is assmed that ABOUT IMA* (INSTITUTE OF MANAGEMENT ACCOUNTANTS) major customers will be able to manage down their inventory (NL1, the association of accountants and financial professionals levels with the assistance of the transitions team. Minimal (in business, is one of the largestand mest respected associations more than 85.000 members Ind studente pronides localized services through ies four global regions: Ihe Amerieks, Asiuplicific, Europe, and Middle Eart/India. For more information abour IMLA plese visic wiw wimaneciorgvolume Loss is anticipated from this lince the trintsition ream will actively manage shelf space on a customer-by-customer basis to nimimize loss of shelf presence. The Ske reduction is estimated at sp 19,000 por year since the new packase design as hess expgensin e par unit. The brand s current longetem strakegio rote is tol maintain share and frow at catgaor levels. Sales in chet most recent year were $189.5 million. Withank the redesign. sales are forecast to remain fiak at listorinaic kevels. With the redesign, management belilives that fales cuin arow at the rate of the skincare category - furccast at 4 fif per yeur for this IMA provides localized services through its four global reg The Americas, Asia/Pacific, Europe, and Middle East/Indi. For more information about IMA, please visit wwwimanet. The redesign calls for cutcing SKU's from 79 to 49 . No volume loss is anticipated from this since the transition team will actively manage shelf space on a customer-by-customer basis to minimize loss of shelf presence. The SKU reduction is estimated at $119,000 per year since the new package design is less expensive per unit. The brand's current long-term strategic role is to maintain share and grow at category levels. Sales in the most recent year were $139.5 million. Without the redesign, sales are forecast to remain flat at historic levels. With the redesign, management believes that sales can grow at the rate of the skincare category-forecast at 4% per year for the next five years -and there will also be incremental growth relaced to recovery of market share of 2% in Year 1,1% in Year 2,0.5% in Year 3 , and 0% thereafter. The gross margin will remain at 69% of net sales. The incremental marketing and development cost is a one-time $700,000 for market research and development. Management thought the project should be evaluated using a discount rate of 7% based on the firm's weighted average cost of capical (WACC) and the perceived riskiness of the project. The tax rate is 27%