apart. Part 1 - Brand Parity Define brand parity Define Brand equity Describe the difference List three brands that a very important to you (Low brand parity) List three type of items where brand is not important to you (High brand parity) Part 2 - Globalization Define Standardization Define Adaptation Find an image of a product that was standardized Describe the item and why you think it is standardized Find an image of a product that was adapted Describe the item and why you think it is Adapted Part 3 - Changing Norms Find a current ad for a company of your choice Describe the image, time and location of publication Find a 'retro' ad for that same company. Your second ad should be at least a decade older than your current ad. Describe the image, does the image show its age, is so, how, how old is the article, what type of media was used to disseminate the ad. Part 4 - Discussion Post Post two ads from your favorite brand One aimed towards a US consumer One towards a non-US consumer Reply to one post. Which ad from their company do you like better and why